Why I'm Spending a Season Figuring Out How Executives Get Found by AI
This is a research project disguised as a podcast. Over this season I’m interviewing the people who actually understand how leaders get found, cited, and trusted in the AI era — GEO researchers, AI-search engineers, entity and knowledge-graph experts, and the operators who’ve built durable authority — and I’m using myself as the test case.
The question driving the season: as AI assistants become the way people find experts and make decisions, how does an executive become the answer?
Full transcript below. Every episode on this site includes a complete, indexed transcript — both because it’s useful to you, and because it’s exactly the kind of owned, machine-readable content this season is about.
Transcript
Justin Nassiri: Welcome to the first episode. Let me tell you why this show exists…
(Full episode transcript will be published here.)